Hi, I'm Naila Aurelia Putri. I'm a passionate Media Specialist dedicated to bringing stories to life through graphic design, dynamic animation, and impactful motion graphics. With a keen eye for detail and a strong foundation in media intelligence, I help brands connect with their audience and understand their impact. Let's create something extraordinary together!
A comprehensive dashboard for media intelligence, providing real-time visualization and analysis of social media and news data to track brand perception and trends.
Tools Used: Gemini, Google Collab, Cloudflare, GitHub, Streamlit
Impact: Equipped marketing and PR teams with crucial insights to refine strategies, monitor campaign performance, and proactively manage brand reputation.
Leveraged Google Alerts to build a powerful, cost-effective media monitoring system. Tracked brand mentions, competitor activities, and industry keywords in real-time across the web.
Tools Used: Google Alerts, Google Sheets, IFTTT
Impact: Provided timely alerts on critical mentions, enabling swift responses to PR opportunities and potential crises. This system offered a zero-cost alternative to expensive monitoring software.
Conducted in-depth analysis of content trends using data-driven tools to identify emerging topics and formats. This research informed content strategy and ensured relevance with the target audience.
Tools Used: Google Trends, Gemini, Social Media Analytics
Impact: Guided the content team to create highly engaging and timely content, resulting in a significant increase in organic reach and user interaction on key platforms.
Applied Google's ABCD framework (Attract, Brand, Connect, Direct) to optimize video ad creatives. Used AI tools to analyze scenes, pacing, and brand integration for maximum impact.
Tools Used: AI Video Analysis, Google Ads, YouTube Analytics
Impact: Improved key advertising metrics, including a higher view-through rate (VTR) and a notable lift in ad recall and brand consideration.
Ready to collaborate on a visually stunning project or dive deep into media insights? Let's connect! I'm always eager to explore new creative and analytical challenges.